
USPS is still delivering for Dolly
The late entertainer’s Imagination Library sends books to children around the world
Beloved singer-songwriter, actor and businesswoman Dolly Parton died Aug. 25, but her Imagination Library lives on with the Postal Service helping to deliver her books.
Imagination Library mails free age-appropriate books each month to registered children from birth until age 5. Parton started the childhood literacy program in 1995 to honor her father, a sharecropper who couldn’t read or write. It is headquartered in her hometown of Sevierville, TN.
Samuel Wolfe, vice president of operations at the Dollywood Foundation, oversees Imagination Library’s U.S. and global mailing partnerships.
“What started as a very small program from the heart and a way to give back to her community of Sevier County has grown into the world’s largest book-gifting organization 31 years later. We operate in five countries around the world, mailing 3.6 million books per month across all those countries — with 95 percent of that 3.6 million right here in the United States,” Wolfe said.

Imagination Library mails books to children in 60 percent of U.S. ZIP Codes, he said.
“Children receive books throughout the country, the Virgin Islands and remote areas in Alaska, so having a reliable and affordable mail service makes what we do possible. Last year, we mailed about 40 million books through USPS,” Wolfe said.
In 2018, the program celebrated its 100 millionth gifted book with a ceremony at the Library of Congress in Washington, DC, where Parton donated her “Coat of Many Colors” book to the collection. The program recently celebrated passing 300 million gifted books.
“As we’re processing our next mailing list for the month, it looks like it’s going to be a record of new enrollments into the program. There’ll be even more books going out because of her legacy and the love people have for her who are enrolling in the program,” Wolfe said.
Postal Service employees at the Knoxville, TN, Business Mail Entry Unit find meaning in the program.
Trey Dunn, the Knoxville BMEU’s bulk mail supervisor, said he handles 60-100 pallets of Imagination Library’s books a day.
“It’s just good to be a part of something that forwards the education of the children,” Dunn said.
“Imagination Library is a major mailer for the Post Offices. A lot of people here grew up on Dolly and benefited from the Imagination Library and her philanthropy,” said Postmaster Michael Loomis, who oversees mail delivery to the organization’s headquarters as well as the Dollywood theme park in nearby Pigeon Forge.
Children enrolled in the Imagination Library also receive a letter from Parton that comes with their welcome and graduation books.
“We hear stories from families about the anticipation of the books arriving in the mail. Mail carriers are delivering those, and I think they love the excitement of delivering the books just as much as the families do receiving them,” Wolfe said.
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USPS property is not an employee marketplace
Federal regulations prohibit commercial selling and advertising
The Postal Service is reminding employees and contractors that federal regulations prohibit them from selling items or advertising on postal property without a valid contract with USPS.
Employees who are on duty, in uniform or on postal property may not engage in sales activities on behalf of themselves or anyone else — including charitable organizations. On-duty employees are also prohibited from making arrangements to sell or purchase items outside of work.
Selling items while in uniform or on postal property is a violation of the Conduct on Postal Property regulations, the Standards of Ethical Conduct, and the Supplemental Standards of Ethical Conduct.
Poster 7, Rules and Regulations Governing Conduct on Postal Service Property, which is displayed in all USPS facilities, summarizes the rules that must be followed on postal property.
The Ethics Blue Page has more information.
Employees with questions can email the USPS Ethics Office or call 202-268-6346.
Hanukkah stamp ceremony
The Postal Service will dedicate its Hanukkah stamp on Tuesday, Sept. 29, in New Orleans.
The event will be held at 11 a.m. Central at Touro Synagogue at 4238 St. Charles Ave.
Attendees must RSVP online.