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Carrier’s tip leads to advertising deal

Isaac Martinez, a letter carrier at the Mission City New Post Office in California, used the Customer Connect program to help generate new revenue for USPS.

A lead from a letter carrier in California has resulted in an advertising deal worth $77,000.

While delivering mail, Isaac Martinez, who works at the Mission City New Post Office, noticed an advertisement for a business being distributed in the community by another company.

He passed on the information to his managers, who then submitted the information through Customer Connect, a joint USPS and National Association of Letter Carriers program that encourages participants to identify sales opportunities.

USPS sales representatives followed up with the customer and closed an Every Door Direct Mail and targeted Direct Mail deal worth $77,000 in new estimated annualized revenue for the Postal Service.

“Isaac took notice of the advertisement and realized that USPS could help this business communicate its message better,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “By mentioning this to his managers, Isaac was able to help this business and increase revenue for USPS.”

Sales generated from Customer Connect leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads from employees.

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

Postal employees with ACE access can submit leads through the new Employee Lead Entry site on Blue by selecting the “Submit a Lead” link under “Featured Topics.” All other employees can access the lead entry site through LiteBlue by selecting “Submit a Lead” under the “Resource Index” tab.

Customer 360 users can click on “Submit a Lead” to access the lead entry site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the lead entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about Customer Connect and the other employee lead programs: Business Connect, Clerks Care, Mail Handlers, Rural Reach and Submit a Lead.