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Star billing

Carrier’s tip leads to advertising deal

Loreena Sanchez, a Fort Worth, TX, letter carrier, used the Customer Connect program to help generate new revenue for USPS.

A lead from a letter carrier in Texas has resulted in a shipping deal worth more than $171,000.

While delivering mail on her route, Loreena Sanchez, who works at the Riverside Station in Fort Worth, talked with a movie theater manager who was looking for ways to advertise that it was open and ready for customers.

Sanchez submitted the customer’s information through Customer Connect, a joint USPS and National Association of Letter Carriers program that encourages participants to identify sales opportunities.

A USPS field sales representative followed up with the customer and closed an advertising deal worth $171,000 in new estimated annualized revenue for the Postal Service.

“Loreena’s the star of this movie,” said Lou DeRienzo, a small-business senior specialist, at USPS headquarters in Washington, DC. “Like any action hero, she rode in and saved the day by letting her customer know that USPS can help small businesses with advertising and other services.”

Sales generated from Customer Connect leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads from employees.

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

Postal employees with ACE access can submit leads through the new Employee Lead Entry site on Blue by selecting the “Submit a Lead” link under “Featured Topics.” All other employees can access the lead entry site through LiteBlue by selecting “Submit a Lead” under the “Resource Index” tab.

Customer 360 users can click on “Submit a Lead” to access the lead entry site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the lead entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about Customer Connect and the other employee lead programs: Business Connect, Clerks Care, Mail Handlers, Rural Reach and Submit a Lead.