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Marketing the mail

PCC Day highlights business customers

One of the highlights of this year’s virtual National Postal Customer Council Day was the unveiling of an updated PCC logo.

USPS leaders and the nation’s commercial mailers came together this week during National Postal Customer Council Day.

The event, held Sept. 22, usually takes place over the course of a week and is known as National PCC Week. But because of the coronavirus pandemic, the program was shortened to one day and took place online.

The theme, “Get Connected and Grow,” reflected organizers’ emphasis on helping USPS and postal customer councils build relationships so they can grow the mailing industry while addressing common concerns and challenges.

In addition to a welcome message from Postmaster General Louis DeJoy, participants heard from Steve Monteith, the Postal Service’s acting chief customer and marketing officer, who spoke about the role of mail in the future of marketing.

He noted that recent surveys show that a majority of consumers say that mail lifts their spirts and helps them feel more connected to others. The Postal Service also tops other surveys in terms of trust and response to the pandemic.

Doug Lipp, a former Disney executive, spoke about teamwork, innovation and leadership.

The day also included an awards presentation and breakout sessions on a variety of topics, including Election Mail and Political Mail, Informed Delivery, Informed Visibility, small-business strategies, shipping strategies and PCC membership benefits.

Additionally, USPS used the event to introduce an updated PCC logo that local councils can use in their marketing and communication materials.

All sessions were recorded and will be posted to the National PCC Day website.