The Postal Service is stepping up its efforts to promote Informed Delivery, the free feature that allows consumers to digitally preview their incoming mail and manage their packages from computers, tablets and mobile devices.
The organization has launched the Sprint to 10 Million Challenge, an initiative to reach 10 million users before this year’s National Postal Forum begins Sunday, May 6.
“Informed Delivery is a crucial component of the Postal Service’s strategy to maximize the power of mail,” said Acting Chief Customer and Marketing Officer Jacqueline Krage Strako. “Informed Delivery sparks anticipation and enthusiasm for our customers, providing them with mobile access to their mail and packages. We encourage all employees to help us reach the next milestone in the growth of this innovative new feature.”
USPS wants employees and customers alike to sign up for Informed Delivery, which has about 9 million users so far.
Warwick, RI, Customer Services Supervisor Shaun Branch, who recently signed up, said the feature is easy to promote to others.
“As e-commerce continues to grow, it is a great way for the Post Office to adapt in this modern world of technology. It also enables us to keep mail relevant as we move into the future, and it gives us new avenues for revenue,” Branch said.
Employees can sign up at informeddelivery.usps.com. Sign-up is voluntary.