A sales lead from a retail associate in Connecticut has resulted in an advertising deal worth $1,900 for the Postal Service.
Elizabeth Ulloa, who works at the Botsford Post Office, served a customer who wanted to buy a large number of stamps. a quick question resulted in Ulloa learning that the woman wanted them for sending a promotional mailing for her business, so Ulloa gave her a brochure about Every Door Direct Mail.
She expressed interest and gave her business card to Ulloa, who then submitted a lead.
A USPS sales representative followed up with the customer and closed an Every Door Direct Mail deal worth $1,900 in new estimated annualized revenue for the Postal Service.
“This small business got to reach more customers than it thought it could afford,” said Dorothy Muir, a small-business specialist at USPS headquarters in Washington, DC. “Elizabeth’s friendly question paid dividends for her customer and for USPS.”
Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.
The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.
The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.
Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.” Employees who do not have an ACE ID can access the site through LiteBlue by selecting “LEADing Together” under the “Featured Topics” tab.
Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.
The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.