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Carrier helps customer with Every Door Direct Mail

Kristine Scocozza, a Windsor, CT, letter carrier, helped customer Zenna Bell, at right, use Every Door Direct Mail to grow her business.

A sales lead from a letter carrier in Connecticut has resulted in an advertising deal worth more than $1,900 for the Postal Service.

Kristine Scocozza, who works at the Windsor Post Office, spoke with Zenna Bell, a customer on her route who was looking for a way to grow her home-based business.

Scocozza told Bell about Every Door Direct Mail, asked for her contact information and submitted a lead.

A USPS sales representative followed up with Bell and closed an Every Door Direct Mail deal worth $1,900 in new estimated annualized revenue for the Postal Service.

“Never underestimate your residential customers. They may not only live at home but may operate their business out of their home as well,” said Jon Reynolds, a business lead development specialist. “We appreciate Kristine’s vigilance, as it is a great lesson about finding opportunities in the places we know best.”

Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.

The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.

The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.

Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.” Employees who do not have an ACE ID can access the site through LiteBlue by selecting “LEADing Together” under the “Featured Topics” tab.

Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.

The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.