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Piloting ahead

Texas Post Office leads way with USPS Connect Local

Waxahachie, TX, Retail Associates Kasha Champion, left, and LaKeisha Russell worked with their colleagues to generate new revenue through USPS Connect Local.

Employees at one Post Office in Texas have been busy submitting leads for the new USPS Connect Local delivery option.

USPS Connect Local, which began a national rollout in February, offers businesses affordable next-day delivery in select locations, with same-day delivery, Sunday delivery and pickup options in each state.

Waxahachie Post Office employees have submitted more than 23 USPS Connect Local leads since July, when the Postal Service began piloting the offering in Texas.

More than 14 of those leads have come from the Post Office’s clerks, who submitted them through Clerks Care, a program that allows retail associates, call center agents, and machine and distribution clerks to pass on sales tips.

“We tell all our customers about USPS Connect Local,” said Kasha Champion, a retail associate in Waxahachie. “It is great to be able to help our small businesses and see them come back strong after the pandemic. We’re truly delivering for Main Street.”

USPS Connect Local sales generated from employee leads are included in the USPS Every Lead Counts revenue campaign.

“The employees at the Waxahachie Post Offices are very motivated to help their small-business customers,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “They are truly leading the way with USPS Connect Local.”

The Postal Service is encouraging every employee to submit at least one lead through any of its six lead programs by Sept. 30.

The Small Business and Lead Generation Programs Blue page has more information about the employee lead programs: Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.

More information about USPS Connect Local — as well as the new USPS Connect Regional, USPS Connect National and USPS Connect Returns offerings — can be found at the USPS Connect website.