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Strong start

Sales campaign brought in $350M in Q1

The Power of One campaign has helped USPS generate new annualized revenue for Priority Mail, Priority Mail Express and other products and services.

The USPS Sales team is reporting a nearly 70 percent increase in first-quarter revenue from employee lead programs as it kicks off an initiative to increase participation in this year’s Power of One campaign.

For the first three months of the fiscal year, which began Oct. 1, 2020, the Postal Service’s employee lead programs brought in more than $350 million in new estimated annualized revenue.

This is an increase of more than $140 million over the $207 million generated in the first quarter of 2020.

Revenue for the Power of One campaign comes from sales leads submitted by employees through six programs: Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.

Each program allows employees to provide tips about businesses that could benefit from using USPS products and services. Business development specialists and field sales representatives then contact the firms to explain how the Postal Service can help them.

Last year’s employee lead campaign, which was called Race for a $Billion, brought $1.24 billion in new estimated annualized revenue.

This year, the Small Business Sales team is looking to boost the number of postal employees participating in the organization’s sales lead programs.

In 2020, 15 percent of USPS employees submitted at least one lead through the programs.

“Our Drive for 35 initiative is an effort to increase the number of employees who submit at least one lead as they look out for new revenue opportunities,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC.

The weekly Drive for 35 report, including the latest participation rate, will be posted on the Small Business and Lead Generation Progams Blue page. Districts can check on their participation numbers and work to target the programs where participation is lagging.

“When an employee submits a lead, they are not only helping a small business survive,” Anderson said. “They are encouraging other employees to also go out and look for a lead so we can help out as many small businesses as possible.”

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