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Sales campaign ends far past $1 billion goal

Delafield, WI, Postmaster Joe Rohan used Business Connect to help generate $1.4 million in new revenue for USPS during the Race for a $Billion initiative.

The Postal Service’s Race for a $Billion campaign has ended, exceeding its goal by more than $200 million.

The initiative began Oct. 1, 2019, and aimed to raise $1 billion through employee-generated sales leads by the end of the fiscal year on Sept. 30.

The $1 billion goal was passed on Aug. 12 and the final total now stands at $1.2 billion.

USPS employees across the nation provided more than 345,000 sales leads and other submissions through the Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead programs.

The Sales team tracked the campaign’s progress on a weekly basis, both by lead program and by district.

Business Connect topped the lead programs, bringing in $406.4 million in revenue. Clerks Care was next, with $365.8 million, followed by Customer Connect ($223.4 million), Submit a Lead ($119.8 million), Rural Reach ($65.5 million) and Mail Handlers ($10 million).

Central Plains led the districts, bringing in more than $77.59 million in revenue. San Diego District placed second, with more than $52.6 million. Los Angeles District placed third, with $45.7 million. Detroit District came in fourth, with more than $40.9 million. Suncoast District placed fifth, with more than $40.4 million.

Rio Grande District ($40.3 million), Northern New Jersey District ($40.2 million), Dallas District ($34.7 million), South Jersey District ($32.8 million) and Greater Michigan District ($32.6 million) rounded out the top 10.

“Our employees — whether they deliver letters, serve customers at the counter or sort mail — are top-notch professionals,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC. “They know how the Postal Service can help our customers, and they really came through for USPS this year.”

A similar campaign last year brought in $990 million, surpassing a goal of $720 million.

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