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All for One

Sales leads campaign for 2021 underway

Triboro District employees gather in September to promote a local effort to generate employee leads. From left are Richard Danzo, a business development specialist; James White, the Holliswood, NY, Post Office manager; Cheryl White, a Holliswood retail associate; Jamaica, NY, Postmaster John Tortorice; Jiaqi Xu, an administrative assistant; and Kahlil Wilson, a Jamaica, NY, customer service operations manager.

The Power of One, a campaign to raise revenue for the Postal Service through sales leads from employees, is underway.

The Small Business Sales team is leading the initiative, which began Oct. 1 and will continue through the end of the current fiscal year on Sept. 30, 2021.

The team hopes the campaign will achieve an employee participation rate of 35 percent.

Fiscal 2020’s campaign, which was called Race for a $Billion, saw 15.8 percent of Postal Service employees submitting at least one sales lead, for a total of more than 120,000 leads.

Employees can submit leads through the Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead programs.

“We are challenging every USPS employee to submit at least one quality lead this year in their designated program,” said Lou DeRienzo, small-business senior sales specialist at USPS headquarters in Washington, DC. “If we get all 600,000-plus employees to look out for new revenue opportunities throughout their day, just think of the revenue we could generate.”

DeRienzo pointed to Triboro District’s Get the Red Out campaign in September, which boosted participation in the Clerks Care employee leads program.

Minh Tieu, a Long Island City, NY, retail associate, was one of the Triboro District employees honored for their efforts in the campaign.

“I put in 30 leads, lots of restaurants,” she said. “When they come in, I ask them if they need help. Or when I am out, I talk to people.”

The campaign aims to build on the revenue success of last year’s campaign, which generated more than $1.2 billion in estimated annualized revenue.

Though this year’s initiative is only three weeks old, employee-generated leads have already produced more than $43 million in new revenue.

“Leads can com from anywhere, such as noticing a competitor’s truck picking up packages at a business, or a customer receiving a delivery that wasn’t shipped via USPS, or a restaurant or retail business struggling to attract customers,” said Mary Anderson, small-business engagement director at USPS headquarters. “We want all small businesses to survive and thrive in the coming year, and you can help us in our efforts to save Main Street USA.”

The Sales Blue page has more information about the Postal Service’s employee lead-sharing programs.

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