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‘Surprise Encounter’

USPS holiday TV ads debut

The Postal Service’s new holiday television commercial

The Postal Service’s new holiday television commercials will begin airing Friday, Nov. 9.

The commercials show a letter carrier delivering mail and packages to a home when she spots Santa Claus’s sleigh and reindeer on the snow-covered roof.

The carrier then encounters Santa and shows him an envelope that bears one of the new Sparkling Holidays stamps, as well as a mobile phone that displays an Informed Delivery message on the screen.

Postmaster General Megan J. Brennan narrates the ad, which is titled “Surprise Encounter.”

“The United States Postal Service makes more holiday deliveries to homes than anyone else in the country — with one notable exception,” Brennan says as Santa flies away and offers the carrier a friendly wave.

Traditional media channels will show 30-second and 15-second versions of the ad, while 45-second and 6-second versions will be shown online.

There is also a separate ad for the Hispanic market that will be shown in 30-second and 15-second formats.

The commercials are part of a holiday campaign that also includes mailers to employees and customers, radio spots, social media posts and more.

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