Thursday, April 11, 2024
Go behind the scenes of the latest USPS ad campaign
The video shows employees making the organization’s new TV commercials
A new video takes viewers behind the scenes of the Postal Service’s latest television advertising campaign.
The campaign, titled “Turn Shipping to Your Advantage,” consists of three 15-second ads that highlight USPS Ground Advantage, the organization’s newest shipping offering.
The three-minute behind-the-scenes video features the Postal Service employees who helped create the campaign, as well as those who appear in the ads.
Off the Clock
The art of the game
After a pro basketball career, this employee became a youth coach
My name is Dallas Crawley and I’m an acting engineering systems maintenance supervisor in Merrifield, VA.
I played basketball in college and was pretty good. I even played professionally. People often interrupt me at this point in the story, but I didn’t play in the NBA and I don’t know LeBron James. I played two seasons professionally in Europe and loved it.
I attended high school in Richmond, VA, in the late 1990s, earning all-state basketball honors as a senior. I looked at playing college basketball in the NCAA’s Division I, but decided to go to Marymount University in Arlington, VA, a Division III school, on an academic scholarship.
I played basketball at Marymount, earning Capital Athletic Conference honors for three years. I was inducted into the university’s athletic hall of fame in 2010.
Most of my shooting and dribbling now, though, is at rec centers.
I’ve been coaching kids for 20 years, from ages 4 to 18, in local basketball clinics. I still play a little, and I especially enjoy coaching high school kids.
While sports dominated my activities when I was young, I had other interests. I played the cello for eight years and the drums, too. I even had a little percussion group at Marymount.
The drums have been a hobby for 30 years, but I love to paint and work with art. I use acrylics on canvas, painting abstracts of shapes. When I start, I don’t think about anything, I just let my mind go blank and paint whatever comes up.
There’s also an 8-year-old I love to coach — my daughter, Aniyah. She also has a love for art. She just had a drip art piece selected for an elementary fine arts festival.
As for basketball, I don’t push her in sports, but I don’t have to. She plays sometimes with older kids and already takes the ball and directs them on the court. She’s turning into a natural point guard.
It is great for a coach to see kids develop, but it is even better to see it as a dad.
“Off the Clock,” a column on Postal Service employees and their after-hours pursuits, appears regularly in Link.
Zoom adds feature for presentations, receipts for messages
Zoom, the video conferencing platform used by the Postal Service, has added two features.
Presenters can now combine their video and shared screen to show both in one frame.
Messages sent through Zoom Team Chat now display a “read” receipt when sent one on one or to a small group.
The USPS ServiceNow website has more information about other recent Zoom changes.
WestPac Area, IA-NE-SD lead in scanning
A snapshot of Postal Service scanning data shows the national rating was 97.07 percent during the week ending April 5, up 0.57 percent from one week earlier.
The data was collected April 10.
WestPac led the four areas with a rating of 97.59 percent, while Southern ranked last with a 96.41 percent rating.
Among the 50 districts, Iowa-Nebraska-South Dakota, part of Central Area, ranked first with a 98.22 percent rating, while Georgia, part of Southern Area, ranked last with a 93.25 percent rating.
Scanning data allows customers to track their mail and packages, which helps USPS deliver excellent service, boost loyalty and drive revenue.
To see the latest data, go to the Informed Visibility website and select “Customer Experience,” followed by “DES 2 Scan Performance.” Postal Service employees must request Informed Visibility access through eAccess.