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Marketing help

Employee’s tip leads to $220,000 deal

Camellia Brazil, a Dallas customer services manager, used the Business Connect program to help generate new revenue for USPS.

A Texas customer services manager’s lead has resulted in a marketing campaign deal worth more than $222,000 for the Postal Service.

Camellia Brazil, who works at the Dallas Oaklawn Station, was approached by a representative of a nonprofit organization who had some questions about using the mail for marketing.

She submitted a lead through the Business Connect program, which allows postmasters, managers and supervisors to initiate discussions with customers about USPS products and services.

Anthony Sanchez, a business lead development specialist, and Jahmaal Onoh, a senior territory executive, followed up with the customer. They closed a deal worth $222,190 in new estimated annualized revenue for the Postal Service.

Sales generated from Business Connect leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.

“Camellia saw an opportunity to help her customer by getting them into the right hands,” said Dorothy Muir, small-business specialist at USPS headquarters in Washington, DC. “There are so many ways the Postal Service can help all kinds of businesses and organizations with marketing.”

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

The Small Business and Lead Generation Programs Blue page has more information about Business Connect and the other employee lead programs: Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.