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Riding high

USPS toy named top industry pick

The Postal Service-licensed ride-on toy was introduced this year.

The new USPS-licensed ride-on toy is riding high heading into the holiday season.

The Toy Insider, an industry website, included the product on its annual list of the toys expected to be holiday hits.

“It’s exciting news to make the list, considering the hundreds of toys for this age group that are out there,” said Amity Kirby, the USPS licensing manager.

Additionally, Good Housekeeping has recognized the ride-on vehicle with one of its Best Toy Awards.

Kid Trax manufactures the toy, which resembles a mail delivery truck and has been selling well on its website, as well as

Other USPS-licensed products for kids available this holiday season include a Post Office play tent and letter carrier costumes, available on the Postal Store website.