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Carrier’s leads bring in $5.7M

Kristi Jager, a High Point, FL, rural carrier, used the Rural Reach program to generate new revenue for USPS.

Referrals from a Florida employee have resulted in shipping deals worth more than $5.7 million for the Postal Service.

Two business customers on Rural Carrier Kristi Jager’s route recently asked her about commercial shipping assistance.

After taking photos of their business cards with her cellphone, she returned to the High Point Post Office and submitted the leads through Rural Reach, a program that encourages rural carriers to take advantage of their relationships with small-business customers to find new sources of revenue for USPS.

Florida 2 District Business Development Specialist Farooq Siddiqui followed up with the businesses.

The Postal Service closed a shipping deal with one company for $4.29 million and a shipping deal worth $1.47 million with the other company. The deals are valued at a combined $5.76 million in new estimated annualized revenue.

Sales generated from Rural Reach leads count toward the USPS Power of One campaign to raise revenue through sales leads from employees.

“The Postal Service offers the best shipping options for rural business customers,” said Dorothy Muir, small-business sales program specialist at USPS headquarters in Washington, DC. “Our rural carriers, like Kristi, know this and are perfectly placed to help the businesses along their routes.”

The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30. The organization is tracking program participation rates through its weekly “Drive to 35” downloadable report.

The Small Business and Lead Generation Programs Blue page has more information about Rural Reach and the other employee lead programs: Business Connect, Clerks Care, Customer Connect, Mail Handlers and Submit a Lead.