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30 million

Informed Delivery continues to grow

Businesses can use Informed Delivery to add interactive content to the notifications that consumers receive.

Informed Delivery has reached 30 million subscribers, another milestone for the free online feature.

Customers who subscribe to Informed Delivery can digitally preview their incoming mail and manage their packages from computers, smartphones and other devices.

Businesses and other organizations can use Informed Delivery to add interactive content to the notifications that consumers receive. When a customer clicks on this content, he or she is taken to the company’s website to receive offers, coupons or more information about the firm’s products and services.

“Informed Delivery demonstrates that mail still has real value in the digital age,” said Gary Reblin, the Postal Service’s product innovation vice president. “As the number of subscribers increase, the more businesses use the service to add interactive content, which boosts postal revenue.”

The feature has continually evolved to meet subscribers’ changing needs since its national launch in 2017. 

Earlier this year, customers used Informed Delivery to complete their 2020 census questionnaires online, and USPS began testing email notifications to some subscribers within 20-30 minutes of the time their mail is actually delivered.

To keep growing the Informed Delivery user base, the Postal Service offers initiatives such as Inform 5, a program that encourages employees to tell at least five consumers each day about the feature.

 The Informed Delivery Blue and LiteBlue pages have more information.

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