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Multiple deals

Postmaster’s tip brings marketing, shipping help

A sales tip from Corona del Mar, CA, Postmaster Amber Garvin helped USPS generate about $75,000 in estimated revenue.

A California Postmaster’s conversation with two customers has led to more than $75,000 in revenue for the Postal Service.

Last fall, two representatives from a lighting retailer visited their local Post Office in Corona del Mar to seek assistance with marketing.

Postmaster Amber Garvin met with them and learned their needs: a way to let the community know that the store was going to have a sale and that the company sold more than just chandeliers.

Garvin submitted a business lead through the Postal Service’s Submit a Lead program and also contacted Martin Espinoza, a business development specialist for Santa Ana District.

Espinoza followed up with the customers and helped them create an Every Door Direct Mail campaign for a flyer.

A second follow-up led the company to decide to ship via USPS, offering customers Priority Mail, Parcel Select and First-Class Package Service-Commercial.

The combined deals are expected to bring in about $75,000, which has been added to the Postal Service’s Race for a $Billion campaign total.

The initiative — which is at $808.4 million, according to a June 18 ranking of all district contributions — aims to raise $1 billion through employee-provided sales leads before the fiscal year ends Sept. 30.

Additionally, USPS is conducting #LEADtheWayBack Month in June, aiming to collect 20,000 sales leads from employees.

“Amber Garvin’s action on behalf of her customers shows that just one lead can result in multiple deals,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC. “There are many ways the Postal Service can help Main Street USA businesses come back from the pandemic and thrive.”

In addition to Submit a Lead, employees can submit leads through the Business Connect, Clerks Care, Customer Connect, Mail Handlers and Rural Reach programs.

The Sales Blue page has more information about the lead-sharing programs, including instructions on participating.