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Leading the way

June sales campaign has new focus

The Postal Service wants employees to help businesses lead the way back from the national economic downturn.

The USPS Sales team is taking a different approach to its annual June #LEADtheWay sales leads campaign — starting with the name.

This year, June will be known as #LEADtheWayBack Month to encourage employees to focus on helping businesses get back on their feet following the economic downturn caused by the coronavirus pandemic.

“We’re hoping that the Postal Service can be a big part in getting America back to work and getting businesses thriving once more,” said Lou DeRienzo, small-business senior sales specialist at USPS headquarters in Washington, DC. “With many small businesses starting to think about reopening, we can help ensure their customers are aware that they are back and that they need support.”

The Sales team has set a goal for employees to generate 20,000 leads in June.

Leads can come from virtually anywhere — a restaurant that is reopening after being shuttered during a lockdown, a clothing shop that wants to promote a new line of face coverings, or a cleaning products company that uses a USPS competitor for its shipping needs.

Employees can pass on leads like these through several programs: Customer Connect (for letter carriers), Rural Reach (for rural carriers), Clerks Care (for retail associates and distribution clerks), Mail Handlers (for plant employees) and Submit a Lead (for everyone else, including Executive and Administrative Schedule employees).

The Sales Blue page has more information about each program.

Employees’ #LEADtheWayBack Month contributions will be added to the total for Race for a $Billion, a campaign that aims to raise $1 billion through employee-provided sales leads before the fiscal year ends Sept. 30.

The campaign has raised $709.2 million as of May 28, according to the Sales team’s latest weekly report.

“The Postal Service has always been there to support small businesses,” said Mary Anderson, small-business engagement director at USPS headquarters. “Our goal is to save Main Street USA and encourage everyone to support their local small businesses safely.”