During the Consumer Electronics Show (CES) last week, the Postal Service showcased the many ways the organization can help customers with shipping.
The Las Vegas event drew more than 170,000 attendees, including many potential customers who ship products and handle returns.
The Postal Service’s 80-by-60-foot booth contained monitors that played videos about what USPS can do for its customers, among other attractions.
“The booth was spectacular. Other companies that build booths came in to take a look and try to pick up on some of our ideas,” said Todd Scroggie, a senior account representative.
The booth also featured three kiosks that attendees could use to answer questions and then receive a code to open a mailbox containing a prize, such as a flash drive or a charging cable.
“The new attraction brought in a lot of people. They were very excited to get their prize out of the mailbox,” Scroggie said.
The Postal Service estimates CES will generate $32 million in new business this year, up from $26 million brought in from last year’s show.
“The return on investment from our participation in CES is strong. We generate a lot of sales leads and new business,” said Marketing Vice President Steve Monteith. “This is also a good opportunity to show customers that we are innovative and that we can help them grow their business.”
CES is one of several trade shows the Postal Service regularly participates in each year.
“One thing about this year’s CES is that [fewer] customers are asking why we are here. They know why we are here,” said Scroggie. “They know we are here to help them facilitate business-to-consumer shipping.”
