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That’s the spirit

Informed Delivery efforts get creative

“Informed Delivery Man”
Sacramento District Field Sales Representative Andy Nanca shows off his “Informed Delivery Man” costume.

It didn’t take Andy Nanca long to come up with a Halloween costume this year.

Nanca, a field sales representative for Pacific Area’s Sacramento District, dressed as “Informed Delivery Man” — complete with an oversized image of an Informed Delivery email that he wore like a sandwich board.

“I’m always looking for new ways to spread the word about our products and services, so I figured what better to do that than by dressing as Informed Delivery Man for Halloween?” Nanca said.

Throughout the Postal Service, employees like Nanca are finding new ways to promote Informed Delivery, a free feature that allows consumers to digitally preview their incoming mail and manage their packages from computers, tablets and mobile devices.

Employees are also promoting Informed Delivery at community events and orientation classes for new postal workers, where newcomers are being encouraged to sign up for the free feature.

Additionally, the Postal Service’s national sales team recently embarked on a campaign to get more managers to download an enrollment app that can be used to quickly sign up customers for the feature.

These efforts help support the Inform 5 initiative, which USPS launched this year to encourage employees to tell at least five customers each day about Informed Delivery.

“It’s great to see so many employees working to promote Informed Delivery,” said Christine Bailey, sales executive director at USPS headquarters in Washington, DC. “We want to continue building awareness and generating excitement throughout the organization.”

Bailey hopes other employees will follow Nanca’s lead and get creative during the holidays.

“This is the time of year when creativity flourishes, and so we’re looking forward to seeing what our employees come up with,” she said.

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