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Informed innovations

Brennan touts digital offerings at NPF

Postmaster General Megan J. Brennan
Postmaster General Megan J. Brennan delivers the keynote address May 7 at the National Postal Forum in San Antonio.

Informed Delivery, the USPS offering that allows consumers to receive digital previews of their incoming mail, has reached nearly 10 million users, Postmaster General Megan J. Brennan announced May 7 at the National Postal Forum (NPF).

“Informed Delivery broadens the definition of the mail moment by bridging the digital and physical. It allows consumers to connect to their physical mail anytime, anywhere,” she said.

Since its national rollout last year, Informed Delivery has experienced rapid growth and is adding about 135,000 new users per week.

The notification service is part of the Postal Service’s broader strategy to add digital capabilities to mail, making it more valuable, predictable and accessible.

“This digital integration is changing the relationship the American consumer has with their mail,” Brennan said.

The Postmaster General also discussed Informed Visibility, an analytics platform that provides business customers with operational data, allowing them to better track their mailings and time their arrival in customers’ mailboxes.

Additionally, she outlined strategies to meet the needs of consumers who expect their shipping and mailing experiences to be seamless from start to finish.

“The Postal Service is uniquely positioned to reach every household through our integrated digital and physical network,” Brennan said. “Our industry delivers a differentiated experience when it leverages this trusted channel. Together, we are an integrated value chain with a shared purpose to exceed the expectations of today’s consumers.”

NPF, the mailing and shipping industry’s largest annual conference, is being held this week in San Antonio. The May 7 news release has more information.

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