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Forward thinking

Tech event showcases USPS products, services

Employees at CES
Fran Jackson, a technology compliance specialist at USPS headquarters in Washington, DC, leads a briefing before the start of last week’s Consumer Electronics Show in Las Vegas.

USPS participated in last week’s Consumer Electronics Show (CES), where the organization showcased digital offerings like Informed Delivery and generated new business.

“We’re here to generate leads,” said Business Alliance Specialist Cynthia Moore. “Our amazing sales force has been extremely successful showing how USPS technology can enhance the customer experience.”

The Las Vegas show’s 170,000 attendees included business mailers who fulfilled orders, sent product samples and handled returns through the Postal Service.

“We have great hybrid mail products, using technology to enhance the customer experience,” Moore said. “We’re successful because we show how the Postal Service can help shippers maximize their efficiencies to reduce costs.”

CES is one of several trade shows that USPS participates in each year, part of the organization’s efforts to grow its business.

Attendees at this year’s CES also signed up for Informed Delivery, a free feature that allows users to digitally preview their incoming mail and manage their packages from a computer, tablet or mobile device.

Additionally, international mail specialists helped guide the attendees, who hailed from more than 100 nations, with global shipping and mailing strategies.

Also on display was Irresistible Mail, a program that helps businesses use technology to enliven their mailpieces.

“We look innovative and forward thinking,” said Salt Lake City Sales Executive Ahmi Bryant, who worked her first trade show at CES. “And people who visit are at first surprised, then they are interested in what we offer.”

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