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Webby winner

USPS site scores major awards

Irresistible Mail catalog
The Irresistible Mail site showcases innovative designs and techniques.

The Postal Service’s Irresistible Mail site has won two Webbys, an international industry award that highlights online excellence.

Judges honored Irresistible Mail with an award in the advertising and media business products category. The site also received a Webby People’s Voice Award, which is based on votes from the public.

Irresistible Mail, which USPS introduced last year, showcases innovative mail designs that incorporate print and digital technologies.

The site also demonstrates how companies can personalize mass mailings by combining customer databases with high-volume printings.

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