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USPS Operation Santa launches online catalog

The new option is powered by Toys ‘R’ Us

Illustration of Santa Claus ringing a bell next to a large pile of colorful letters
USPS Operation Santa allows generous people to help fulfill the holiday wishes of families in need by adopting their letters to Santa Claus.

The Postal Service has introduced Santa’s Gift Shoppe, an online catalog — powered by Toys “R” Us — that USPS Operation Santa program participants can use to shop for gifts and ship them with just a click.

USPS Operation Santa allows generous people from across the United States to help fulfill the holiday wishes of families in need by adopting their letters to Santa Claus.

The online catalog offers a selection of toys and gifts from Toys “R” Us, allowing letter adopters to find something special for each letter writer. The shipping options include USPS Ground Advantage, an affordable service that can help ensure gifts arrive in time for the holidays.

“USPS Operation Santa has connected communities through holiday goodwill for over a century,” said Sheila Holman, the Postal Service’s marketing vice president. “This year, through our collaboration with Toys ‘R’ Us, we’re thrilled to bring an easier way for generous people to make a difference. With the launch of this new e-commerce platform, we’re making it simpler than ever to help fulfill wishes and spread holiday joy.”

The Postal Service hopes to expand the Santa’s Gift Shoppe catalog to include clothing, shoes, books and more.

The catalog launched Nov. 18, the first day people can adopt letters.

“At Toys ‘R’ Us, our mission is to bring joy to children, and what better way than to surprise them with gifts from Santa,” said Gary Haas, the company’s e-commerce vice president. “Through this new e-commerce platform, generous individuals can easily adopt a letter to Santa and help create magical moments for a new generation of Toys ‘R’ Us kids.”

The USPS Operation Santa website has more information, including participation instructions.