The Postal Service is now selling wrapping paper to coordinate with its latest Happy Birthday stamp, which was released April 18.
“It’s been our focus to reinvigorate the stamp program and get customers excited by extending what we offer in the way of stamps and notecards,” said Claudia Daniels, the Postal Service’s stamp development manager.
The latest Happy Birthday stamp fits with a line of wrapping paper because “everybody has a birthday, and that’s what we keep hearing from customers, so this product is something we hope becomes an evergreen offering. The wrapping paper pulls art elements from the stamp design to create its own celebration,” she said.
The paper comes in four designs and incorporates details and elements from the stamp, which features an oversized, illustrated white birthday cake with colorful candles and capital letters spelling out “Happy Birthday!”
The Postal Service previously released wrapping paper in 1998 to complement the Love Swans stamp issued in 1997. It was sold at the time in Post Offices and other locations to commemorate the 25th anniversary of the first Love stamp issued in 1973.
Previous Happy Birthday-themed stamps were released in 2021, 2002,1988 and 1987.
“We’re evolving how we connect with customers, showcasing that stamps are not only fresh and modern, but continue to evolve alongside the times,” said Daniels. “We’re expanding our offerings to better meet the customer’s needs, making the Postal Service a seamless, one-stop destination for both mailing and meaning connection. They can just shop at usps.com.”
The wrapping paper is sold as a set of eight sheets (two each of four designs) for $18.95 usps.com.
It will also be available to buy through the USA Philatelic catalog.
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