The latest episode of the “Mailin’ It!” podcast focuses on Direct Effect, the USPS program that introduces college marketing majors to direct mail strategies.
The guests are Carl Boettner, the Postal Service’s program manager for Direct Effect, and Izzie Gerber, a University of Massachusetts Amherst student who recently completed the program.
The 29-minute episode was released Dec. 2 and is available on Link and other postal websites, as well as most podcast platforms.
