The Postal Service dedicated its Freshwater Fishing Lures stamps during a ceremony in Springfield, MO, on March 13.
The pane of 20 stamps features close-up photographs of five popular lure designs.
“With these stamps, the Postal Service celebrates the beauty and ingenuity behind some of America’s most successful lures,” said John DiPeri, the Postal Service’s Western Region vice president, who spoke at the event held at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.
“Fish find each of these designs irresistible … and we think you will, too,” DiPeri said.
Other speakers included Misty Mitchell, director of conservation education at the Johnny Morris Foundation; Mike Webb, owner of Webb’s Guide Service; Pat Taggart, president of the Springfield chapter of the Missouri Trout Fisherman’s Association; JP Sell, National Youth Fishing Association director; and Francis Skalicky, a media specialist for the Missouri Department of Conservation.
“Fishing lures are more than just tools — they represent tradition, innovation and a deep connection to the great outdoors,” said Lee Beasley, campus director at Bass Pro Shops, who served as master of ceremonies.
Greg Breeding, an art director for USPS, designed the stamps, using photographs by Sarah Cramer Shields.
The Forever stamps are available at Post Offices and on usps.com.
