Two business customers were honored with USPS Next Generation Campaign Awards at the virtual National Postal Forum in September.
The awards honor the most creative and effective business-to-consumer (B2C) and business-to-business (B2B) mail campaigns.
The Grand Champion Award, honoring the most innovative and effective B2C campaign, went to Frintz, a free-to-user service that prints physical copies of digital photos and delivers them by mail.
Each photo comes with a detachable advertising message that helps pay for the free prints.
The Innovative B2B Campaign Award went to Gunderson Direct, a San Francisco-based direct mail marketer, for its GunderSmile Happier Holidays Gift Package.
A metallic orange padded envelope, sent to 500 clients, contained positive messages — including a smart-speaker-enabled holiday message from the firm’s president — and three #GunderSmile face masks. A food bank donation was made when a recipient posted themselves wearing the masks on social media.
A complete list of winners, and a gallery of winners, finalists and honorable mentions, can be viewed at usps.com/nextgenaward.
