Several Postal Service marketing efforts were recently honored with advertising industry awards.
The USPS Holiday Playbook mailpiece won a silver award during the International Echo Competition, which honors direct marketing campaigns.
The Irresistible Mail site won a silver award at the W3 Awards, which recognize online creativity.
WatchUsDeliver.com, a centerpiece of the spring marketing campaign, also won a silver award during the W3 competition.
Brand Marketing, Product Innovation and the MRM/McCann advertising agency collaborated on the award-winning work.