The Postal Service recently highlighted how new technologies are driving innovation in direct mail and marketing strategies during the Association of National Advertisers conference last month in Orlando, FL.
The conference brought together chief marketing officers and senior brand leaders to collaborate and explore new strategies and technologies in the field.
Super intelligence — as artificial intelligence is known in federal government executive branch terminology — is helping enhance marketing speed and efficiency, according to research.
“Super intelligence is removing historic bandwidth barriers, giving marketers the creative freedom and targeting accuracy to evaluate and scale tactics they previously lacked the capacity to pursue,” said Sheila Holman, the Postal Service’s marketing vice president, who was a presenter at the event.
A USPS-sponsored research report revealed that direct mail continues to play a major role in marketing efforts and that 96 percent of marketers reported using or testing super intelligence to support their mailing campaigns.
The USPS presence at the conference was to help new and growing mailers add direct mail to their outreach.
More information on the Postal Service’s resources and incentives for marketers can be found on usps.com and the Promotions and Incentives page on the Postal Pro website.
