Royal Mail, the postal service of the United Kingdom, recently launched a campaign to encourage young soccer fans to send letters of support to the England and Scotland men’s national World Cup football teams.
Participants age 4 to 17 can write a letter to either of the teams — win or lose — and share what the game means to them or just cheer on the “footballers” for their next match. Senders don’t need a stamp or an address.
The hope is that engaging with a younger cohort in this way will generate enthusiasm for the mail.
“Sporting moments like this bring people together across the country, and we wanted to give children a simple and meaningful way to get involved,” said Alistair Cochrane, Royal Mail’s chief executive. “Writing a letter is a personal way to show support, and we hope this campaign encourages young people to take part while highlighting the value of sending letters.”
Every letter sent during the campaign is entered into a prize drawing. Winning letters will earn a cash prize toward uniforms for the sender’s school or club sports team.
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