As Link reported last week, USPS and Pantone, a consulting service that tracks global color trends, are working together to showcase seven shades celebrating the Postal Service’s 250th anniversary.
The colors will not appear on stamps, paint or apparel but will instead be used to market the organization’s postal history in a visual way.
“This way of storytelling is an unexpected and authentic way to get our brand story out to a wider audience,” said Amity Kirby, the Postal Service’s licensing and creative manager.
We also ran a roundup of local anniversary celebrations around the country, noting that some included special dedication ceremonies for the 250 Years of Delivering stamps and even bespoke postmarks.
A sadder anniversary was marked, too. It has been 20 years since Hurricane Katrina violently cleaved the history of New Orleans into “before” and “after.”
We shared news of Linda Malone and Amit Cholkar being named vice president of applied engineering and vice president of engineering systems, respectively, after serving in these roles in an acting capacity; told you about the rules for handling records with personally identifiable information; and reminded you about the roles of the Postal Inspection Service and the USPS Office of Inspector General.
“On the Job” profiled Lou DiRienzo, deputy chief inspector for the Postal Inspection Service; and “Heroes” told the story of Misty Hernandez, a Hutchinson, KS, letter carrier who rescued an incapacitated woman who had been lying on her floor for three days.
And there were features on Benjamin Franklin, an employee in Las Vegas who focuses “on being great in my own way,” and postcard collecting, a hobby that is gaining momentum.
Finally, the “People” column told you about a special USPS mural in Philadelphia City Hall created by teen summer students.
“We’re focusing on the Philly aspect of it but it’s so much larger than that,” said teacher Tim Haigh. “The Postal Service is like the connective tissue for the fabric of society.”
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