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How much do you know about this mail marketing initiative?

A group of young adults sit in a classroom and watch as a fellow student eagerly raises his hand to speak
How much do you know about the initiative that teaches college students about marketing with mail?

“News Quiz” is a weekly feature that lets you test your knowledge of recent Link stories. The correct answers appear at the end.

1. What is the name of the initiative, highlighted in the winter issue of The Eagle magazine, that teaches college students studying marketing how to harness the power of mail?

a) Direct Action

b) Direct Contact

c) Direct Effect

d) Direct Hit

2. Donna Graham-DiLacqua, a USPS customer relations manager in Philadelphia, says her professional theater background helps her on the job in what way? 

a) Acting out scenarios that help her colleagues stay focused

b) Fostering relationships with a diverse group of customers

c) Making displays in USPS retail locations

d) Singing to customers who are having a bad day

3. What led Ashley Motta, a congressional liaison in Washington, DC, to pursue a job with the Postal Service?

a) Becoming fascinated with USPS at a job fair

b) Interacting with USPS employees while working on Capitol Hill

c) Interning in the USPS office of government relations and public policy

d) Seeing her dad perform his job as a city carrier

4. Elvin Mercado, newly named acting chief retail and delivery officer, began his USPS career in 1988 in what capacity?

a) City carrier assistant in Atlantic City, NJ

b) Letter carrier in the Bronx, NY

c) Mail handler assistant in Chester, PA

d) Rural carrier associate in Roanoke, VA

5. Volunteers with the Valentine Project, a program benefitting children with cancer or other chronic diseases, mail which items in their gift packages?  

a) A doll for girls and a football for boys

b) A new book, a handmade pillowcase and a work of art

c) Heart-shaped chocolate candies and coloring books

d) Movie tickets and popcorn vouchers

Answers: 1) c. 2) b. 3) b. 4) b. 5) b.