Mr. ZIP is ready for his close-up, and Link had a front-row seat.
The updated character stars in a new YouTube show, “Mail with Mr. Zip,” a collaboration between USPS and Moonbug Entertainment that is designed to grow the postal brand among children.
“We’re lucky we have Mr. ZIP to work with and that we didn’t have to create a new character from scratch. In the world of licensed entertainment and characters, he’s organic, longstanding and beloved,” said Amity Kirby, the USPS licensing and creative manager.
The show business theme continued with “Off the Clock,” which put the spotlight on Donna Graham-DiLacqua, a customer relations manager for the Postal Service’s Delaware-Pennsylvania District 2. Graham-DiLacqua — who appeared in the original production of “Annie” on Broadway and has performed as a model, TV commercial actor and voiceover artist — now helps train aspiring entertainers in her free time.
“On the Job” featured Ashley Motta, who enjoys her work as a congressional liaison for the Postal Service so much that she inspired her father to get a job with USPS.
We also reported on news in the Postal Service’s officer ranks, including Elvin Mercado being named acting chief retail and delivery officer and Raj Sanghera being named acting Central Area vice president, and offered a look into the most recent edition of the Eagle, the quarterly USPS magazine that offers a deep dive into the Delivering for America plan.
Link ended the week on a sweet note with a story on the Valentine Project, a group whose mission is to spread love on Feb. 14 and year-round to children with cancer or other chronic illnesses.
“The Post Office workers are dear hearts and treat us as more than a business transaction. We consider them part of the Valentine Project family,” said Andrea Margida, the group’s president and CEO.
