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Holiday helpers

USPS debuts seasonal ad

The Postal Service’s new holiday TV ad began airing Nov. 3.

The commercial, titled “The Helpers,” shows actual employees working in plants, collecting packages and making deliveries, including in rain and snow.

“It’s not magic that makes more holiday deliveries to homes in the U.S. than anyone else — it’s the hardworking people of the United States Postal Service,” a narrator says.

The employees featured in the ad include letter carriers Dennis Dimapindan of Redondo Beach, CA; James Keller of Pasadena, CA; Stephanie Maldonado of Jensen Beach, FL; Richard Vallee Jr. of Hopkinton, MA; and Holli Wood of Carmel, IN; as well as William Glass, a Birmingham, AL, mail handler.

The commercial is part of a campaign that includes mailers and print ads that emphasize the importance of postal workers during the holidays.