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Innovators honored

Frintz, Gunderson win NextGen awards

USPS recognized two businesses during the recent virtual National Postal Forum.

Two business customers were honored with USPS Next Generation Campaign Awards at the virtual National Postal Forum in September.

The awards honor the most creative and effective business-to-consumer (B2C) and business-to-business (B2B) mail campaigns.

The Grand Champion Award, honoring the most innovative and effective B2C campaign, went to Frintz, a free-to-user service that prints physical copies of digital photos and delivers them by mail.

Each photo comes with a detachable advertising message that helps pay for the free prints.

The Innovative B2B Campaign Award went to Gunderson Direct, a San Francisco-based direct mail marketer, for its GunderSmile Happier Holidays Gift Package.

A metallic orange padded envelope, sent to 500 clients, contained positive messages — including a smart-speaker-enabled holiday message from the firm’s president — and three #GunderSmile face masks. A food bank donation was made when a recipient posted themselves wearing the masks on social media.

A complete list of winners, and a gallery of winners, finalists and honorable mentions, can be viewed at