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Reaching out

Business Connect Month begins

Merchant peering out door of storefront
Business Connect Month is a time for Postmasters and others to initiate conversations with small-business customers about USPS products and services.

USPS is emphasizing the role Post Office leaders play in helping their local businesses.

The organization has designated August as Business Connect Month to celebrate the Business Connect sales leads program, which is a way for Postmasters, managers and supervisors to initiate discussions with customers about USPS products and services.

“With businesses trying to come back from the pandemic, this is the perfect time for Postmasters and customer services managers and supervisors to check in with their local businesses and let them know that we are here to help them,” said Lou DeRienzo, small-business senior sales specialist at USPS headquarters in Washington, DC.

Offices were emailed materials to help them reach out to local businesses and about holding virtual events to comply with social distancing requirements, he said.

Since its inception in 2005, the Business Connect program has generated more than $3.95 billion in new estimated annualized revenue, including more than $315 million for the current fiscal year.

This year’s Business Connect revenue is counted toward the Postal Service’s Race for a $Billion campaign goal.

The initiative — which is at $949 million, according to a July 30 ranking of all district contributions — aims to raise $1 billion through employee-provided sales leads before the fiscal year ends Sept. 30.

“Our local managers have the opportunity to make a difference for their business customers,” said Mary Anderson, small-business engagement director at USPS headquarters. “They can help Main Street USA revive and thrive. And that’s good for our bottom line.”

The Sales Blue page has more information about Business Connect and the Postal Service’s other lead-sharing programs, which include Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.

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