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User-friendly gets new look, features

The redesigned aims to help the organization better serve business-to-business customers.

The Postal Service has redesigned the website it uses to serve shipping and marketing customers.

The refreshed went live in May.

“After extensive testing and talking to customers, we learned that the site wasn’t user-friendly and had some features that didn’t function well,” said Cecelia Winters, acting brand marketing mail director at USPS headquarters in Washington, DC.

The website now has a “cleaner, simpler look,” she said. The menu bar offers the choice of “Shipping,” “Marketing” and “More,” which gives site visitors access to tools, resources and event information.

The imagery is different now, too.

“We used photos of people before. Now, we are using more aesthetically pleasing images that are relevant to the content,” Winters said.

The site also offers articles and tools for businesses of all sizes, as well as information about industry events like the National Postal Forum.

The Postal Service created in 2016 for business-to-business customers, including small, medium and large businesses, as well as marketers and shippers.

The site had more than 1.12 million visitors in fiscal year 2019 (Oct. 1, 2018-Sept. 30, 2019), and it has brought in more than 5,600 sales leads and $32.5 million in revenue since 2017.

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