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Big opportunities

USPS can help small businesses grow

The Postal Service makes it easy for small businesses to send and receive packages.

USPS serves customers of all kinds, but small businesses are particularly important to the organization.

Approximately 7 million small-business customers turn to the Postal Service for their mailing and shipping needs, generating about $2.5 billion in annual revenue for USPS.

These customers rely on a variety of postal products and services, including Every Door Direct Mail, a tool that allows small businesses to send direct mailings to targeted audiences.

Many small businesses also use Click-N-Ship, which makes it easy to ship and receive packages.

Additionally, small businesses can use Informed Delivery to create interactive digital marketing campaigns.

The website has an overview of all products and services for small businesses.

Postal Service employees can help the organization build its small-business customer base by keeping an eye out for local retailers, restaurants and other businesses that could benefit from using USPS products and services.

The organization offers several programs that allow employees to submit sales leads, including Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.

The Sales Blue page has more information about these programs and how to participate.

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