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Direct mail

Site helps small businesses build campaigns

Small business
Small-business customers can use a new USPS site to create a direct mail campaign in about 15 minutes.

USPS has introduced a website that features one-stop shopping for small businesses that want to send direct mailings.

The site, which went live last week, helps small-business customers create a direct mail campaign in about 15 minutes.

Users can access the Every Door Direct Mail platform and choose the type of recipients they wish to target, selecting filters such as age, income and home ownership. Users can then choose the geographic area for their campaign.

The next step is to choose a template for a mailpiece as well as a campaign option that integrates physical mail with digital marketing.

A designer then contacts the customer within 24 hours to develop the mailpiece, which is then printed by a Postal Service affiliate and mailed out according to the campaign’s schedule.

“With this solution, we will harness the value of our printer affiliate partners to provide value to direct mailers and help them grow their businesses,” said Mary Anderson, small-business engagement director at USPS headquarters in Washington, DC.

The site is available at

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