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Rural Reach

Employee program seeks new revenue

Two women hold paper
Saegertown, PA, Postmaster Lois Kelley, left, congratulates Rural Carrier Renee Beatty on her successful contribution to the Rural Reach program.

The Postal Service has a message for employees: There’s new revenue to be found everywhere — even rural areas.

Through its Rural Reach program, USPS encourages rural carriers to help identify new sales opportunities for the organization.

Here’s what you should know:

• Rural Reach targets small-business customers. The program leverages rural carriers’ relationships with these customers.

• Rural carriers find business opportunities. Employees know their customers and what to look for when targeting new business for USPS — not just on their routes, but wherever they are.

One example: Saegertown, PA, Rural Carrier Renee Beatty recently discovered a business customer on her route was upset with a competitor’s shipping surcharges. Beatty referred the company to USPS Sales, which helped the customer move its business to the Postal Service — generating more than $40,000 in new estimated annualized revenue for the organization.

• The program works. Rural Reach has generated more than $10.5 million in revenue since the current fiscal year began Oct. 1.

The Sales Blue page has more information about Rural Reach and other programs that allow employees to submit sales leads.

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