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‘Limitless opportunities’

PMG unveils digital strategy for mail

PMG Megan J. Brennan
PMG Megan J. Brennan addressed the National Postal Forum March 21.

USPS is leading a technology-driven reinvention of mail, PMG Megan J. Brennan said March 21 at the National Postal Forum industry meeting in Nashville.

“The Postal Service is investing in our digital strategy because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” Brennan said. “We are committed to elevating the role of mail in American marketing and communications and earning a bigger slice of the marketing pie.”

The PMG identified strategic initiatives to provide the industry with greater digital capabilities. “Our vision is not confined to what we can accomplish in the next year or two. We have to continue to build and focus on the long-term rewards,” she said.

Brennan highlighted Informed Visibility, a USPS platform that provides businesses with data and analytics that allow them to improve their marketing efforts.

She also showcased Informed Delivery, a service that provides customers with a digital preview of their incoming mail.

A recent test shows 70 percent of subscribers open the daily notifications they receive through Informed Delivery, which is on track to be available as a mobile app nationwide next year.

The PMG also announced plans to file a request with the Postal Regulatory Commission to allow commercial customers to add two free ounces to mailed content beginning in 2017.

The Postal Service’s press release has more information.

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