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Going first class

Marketing firm chooses USPS for campaign

Kentuckiana District Sr. Sales Executive Joe Warren

A marketing firm recently added First-Class Mail to a major campaign, generating $980,000 in new revenue for the Postal Service.

Kentuckiana District Sr. Sales Executive Joe Warren brokered the sale after he discovered the firm was about to launch several major promotion projects. (Businesses aren’t named in sales stories to protect the Postal Service’s competitive advantage.)

Warren met with the company’s managing partner and helped devise a strategy for using direct mail as part of the promotion. He also helped develop a mailpiece, adding features to maximize its response rate.

After strong test results, the firm moved funds from print and other media channels to fully roll out the campaign’s direct mail component.

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