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Power of persuasion

Committee turns to USPS to reach voters

Mid-Carolinas District Sr. Field Sales Representatives Janese Agurs

A political action committee recently used Every Door Direct Mail to educate voters about election year issues in North Carolina, generating more than $175,000 in new revenue for the Postal Service.

The sale began when Mid-Carolinas District Sr. Field Sales Representative Janese Agurs realized the committee was relying only on radio advertisements, outdoor signage and social media to communicate with voters. (Businesses aren’t named in sales stories to protect the Postal Service’s competitive advantage.)

Agurs met with the committee’s representatives and told them about Every Door Direct Mail, describing it as a cost-effective method to target audiences.

The committee agreed to try Every Door Direct Mail in five rural areas in North Carolina, with the potential for expansion.

“These tools aided in showing USPS’s benefit to political mailers,” Agurs said. “Being able to develop a rapport — and then a relationship — with the customer was key.”

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