Political campaigns across the nation will learn how to better use the mail under a new partnership between a top trade association and USPS.
The Postal Service will educate members of the American Association of Political Consultants on a range of mailing matters, including using direct mail and complying with rules regarding political mail.
“The platform that we gain through this partnership allows our sales teams to interact with key political operatives and consult with them on the most effective application of direct mail in their overall campaign strategy,” said Sales VP Cliff Rucker.
The agreement also will help keep mail moving during busy election years, Rucker said. Both parties will share important information: USPS will provide campaigns with details about peak mailing periods, while campaigns will provide projections for direct mailings.
The partnership reflects the continued importance of mail in the democratic process. Campaign consultants say mail remains an effective tool to educate voters about candidates’ positions, and several states now conduct voting by mail.
Government Relations, Brand Marketing and Sales worked together to establish the partnership.
Employees who have sales leads or want more information can visit the new site, www.deliverthewin.com.