USPS logo LINK — USPS employee news Printable

Gone mobile

Women more likely to shop on smartphones, research finds

Women are more likely than men to shop via smartphones, new research shows.

Online shopping has gone mobile — and women are leading the way.

For the first time, women are more likely to shop on their smartphones and tablets than men, according to a new report from the Business Insider Intelligence research service.

Approximately 66.5 percent of consumers who said they completed a purchase on a mobile device in the past month are women, a considerable shift from previous years.

The report also found women are more likely to use their mobile devices to look up store locations and are more influenced by mobile marketing campaigns.

Online sales trends have important implications for the shipping industry.

Postal Service statistics show the number of parcels received by U.S. households has grown 16 percent during the past two years, largely fueled by online shopping.

Post-story highlights