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Back-to-school shipping

More consumers going online to buy supplies, clothing

Back to school shipping
More consumers are going online for back-to-school shopping needs.

More parents are going online to do their kids’ back-to-school shopping, which could drive up package deliveries during the next few weeks.

Families are expected to spend $24.9 billion on school supplies, apparel and other back-to-school purchases this year, according to a National Retail Federation (NRF) survey. More than 35 percent of consumers will do their shopping online.

“To ease hectic schedules and long shopping lists, it’s likely that we’ll continue to see consumers try out and regularly use services like free shipping … and even same-day delivery — options busy parents have been waiting for,” said marketing analyst Pam Goodfellow.

More than 92 percent of online shoppers plan to take advantage of retailers’ free shipping offers, while 17 percent say they say they’ll choose expedited shipping options.

The average family with children in kindergarten through 12th grade will spend $630.36 on back-to-school supplies, down from $669.28 last year.

Although overall spending is expected to dip, the survey results suggest consumers’ economic confidence remains high.

“[Back-to-school spending] has consistently fluctuated based on children’s needs each year, and it’s unlikely most families would need to restock and replenish apparel, electronics and supplies every year,” said NRF President Matthew Shay.

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