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Alive and printing

Quad/Graphics finds success in mail

Quad Graphics
Joel Quadracci, chairman and chief executive of Quad/Graphics Inc., is bullish on print — and mail. Photo: Milwaukee Business Journal

Don’t tell Joel Quadracci print is dead.

The chairman and chief executive of Quad/Graphics Inc., one of the nation’s top commercial printers, believes ink on paper remains a viable form of communications — especially when the words and images are delivered by mail.

“It’s a great industry … that is not going away,” Quadracci told the Milwaukee Business Journal recently.

Quad/Graphics, which the Postal Service honored in 2013, prints catalogs, direct mailpieces and more.

The Sussex, WI-based company employs more than 7,600 people and has grown its sales to $5 billion in the past six years. In addition to handling customers’ printing needs, Quad/Graphics helps them develop their marketing strategies.

“[W]e’re a printer that helps you market,” Quadracci said.

Quad/Graphics’ success suggests predictions that the Internet will destroy print have been exaggerated, industry analyst James Clemente told the Journal.

In particular, the company is poised to capitalize on the trend of retailers returning to catalogs and other forms of printed advertising.

Quad/Graphics wants “to be the thought leader when it comes to cross-channel marketing and how print fits into the cross-marketing world,” Clemente said.

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