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Mailings help businesses grow, USPS official says

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Direct mailings help businesses reach younger consumers, research shows.

Direct mailings help businesses reach customers — especially in the digital age, Brand Marketing Director Betty Su told an online conference this month.

Forty-four percent of consumers who receive a direct mailpiece from a company visit its website, Su said, citing Direct Marketing Association data. Direct mailings can be especially helpful in reaching younger consumers, she said.

The Postal Service helps businesses reach potential customers through services such as Every Door Direct Mail, which allows users to target recipients through a variety of demographics.

USPS also helps businesses enliven their mailpieces with augmented reality features that allow recipients to experience digital graphics, sounds and more.

Su’s presentation, part of the Your Desk Virtual Conference and Expo, is available online until June 16.

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